What’s your strategy?

Numerous individuals disregard planning their search campaign. What do you include in your advertisements? Which keywords do you want to develop or have developed? What is your financial plan? When will your ad be published?

Lucy, one of my close friends, operates an instrument rental shop. Last year, she discovered that she leased more instruments via her website than through her physical store. So this year, she wanted to do a Google search campaign to improve her total rental. She then created a Google Ads account. She had high anticipation of a 50% rise in her company. After doing research, she allocated $1000 for the first trial. She also considered several keywords and advertisement information.

Where does your campaign take place?

First, you must establish your marketing objective. In Google search campaigns, sales, leads, and website traffic are the primary marketing objectives. Sales often entail the transaction of your goods. Leads are people who take action in response to your advertisement, such as subscribing or providing their email addresses. Website Traffic is the number of people who visit your site to see your content, products, or services.

Second, where will you place your ad? For instance, Networks are one of the options. If you choose this option, your advertisement will display in a variety of locations, including Google Search sites, Google Play, Google Shopping, Google Maps, and Google’s search partners.

Third, which device do you intend to select? Desktop, tablet, and mobile devices are covered by default. But you may configure different devices.

Fourth, Where are the regions and what languages are used? Occasionally, for instance, if you run a coffee shop in Hong Kong, you should specify the location to Hong Kong exclusively. And the languages are Chinese and English since Hong Kong is home to a large number of English-speaking foreigners. However, if you are a digital marketer for a multinational auto manufacturer, you should choose all locations and languages.

Fifth, Setting the bids and budget. At this stage, you may set your bid manually or pick Google to handle it. The fee is on a daily basis, and you have total control over your money.

Why are ad groups so crucial?

When you create advertising, it’s not enough to merely have one ad but at least numerous ad groups. For example, if you sell flowers via Google search ads, you may have group categories like ‘birthday flowers’, ‘wedding bouquets’, ‘corporate gifting flowers’, etc. The benefit of group advertisements is that the appropriate advertisement is shown to users.

In addition, it’s important to construct a list of keywords in each category. Let’s continue with the florist example; under the ‘birthday flowers’ category, you may need to add keywords like ‘grandparents’ birthday flowers’, ‘children’s birthday flowers’, ‘husbands’ birthday flowers, etc.

Then, you must create a set of text advertisements for each group, including the headline, URL, and description. If I want to make an ad about ‘children’s birthday flowers’, I may edit it like this: “Kids’ Birthday Flowers Sale| 50% off| free delivery in the centre city”, followed by the website.

If you are unable to generate more keyword groups, you may choose Google’s dynamic generation function. It implies Google will automatically construct ad groups and keywords depending on your website.

Other critical settings

Extensions. This configuration contains the location, connections, and phone number. You should fill these in according to your demand.

Campaign period. When does the project begin and end? In general, some holidays are effective campaigning days. For instance, if a commodities store wants to run a promotion prior to the holiday season, the campaign period should be established 30 days in advance.

Specific days and hours setting. You may schedule your advertising to appear in the morning or afternoon. Obviously, you should examine your target audience’s reading or searching habits. For instance, consumers of barbecue facilities may seek these types of equipment at night. Thus, the time setting should be set to evening.

So, have you mastered all of these mentioned above?