There are typically five sorts of Google Ads campaigns: Search, Display, Video, Shopping, and App. I introduce them individually below.

Search

If you use the Search campaign, your ad will be shown on the Google search results page. Assume you are a hotel owner in Christchurch, New Zealand, and you use this campaign.

One day, a New York resident wishes to attend a conference in Christchurch, so he types ‘hotel, Christchurch’ into the Google search bar. After he clicks, the next page displays your advertising. The searcher believes your hotel is appropriate since its location is close to the meeting location, and its pricing and condition are acceptable. Therefore, he clicks the advertisement that connects to your website. He booked a room and paid for it.

Display

If you choose the Display campaign, your advertisements will display on content-related websites instead of Google’s exclusive search results pages. The benefit is that the advertisements will be relevant to the readers’ interests. It will catch the attention of prospective customers and increase the brand’s visibility.

For instance, if you are the marketing manager for a bicycle company, you may implement a Display campaign. Then, your advertisements are shown on websites with sporting or outdoor-related content, among others.

Video

In the Video Campaign, your advertisements will appear on YouTube or the Google network of apps and sites. Video advertisements are much more captivating and effective than text or image advertisements.

To clarify, consider the following illustration: You are a furniture manufacturer and use the Video Campaign. A new owner of a house watches videos of home renovations. She views your advertisements before the commencement of the renovation guidelines. If she decides not to see the ad, your expense will not be incurred.

Shopping

The campaign is a straightforward technique to promote shoes, clothing, pots, and other things. The campaign often links to the websites of campaigners. It allows customers to examine more information about items and visit their websites, increasing site traffic and offline visits.

Imagine a sports shoe shop owner who adopts this advertising plan to promote the ‘A’ brand of shoes. When a runner searches “sneaker” on Google, a row of sneakers is shown, including ‘A’ brand shoes. The runner considers the brand’s running shoes to be ideal, and it also offers a 30% discount. He follows the website to learn more about these shoes.

App

The marketing is appropriate for businesses using Apps as the advertising surfaces on Google’s sites such as Play and Search, so Apps’ installation, registration, and purchasing will increase because of the vast scale.

A travel business promotes its mobile app. A traveler discovers this travel app in search of an app with intelligent functionality. After reading its description, she believed it was just what she needed, so she instantly installed it.

Specialised campaigns

Besides those I mentioned above, Google also has special campaigns for niche businesses: Local campaigns driving offline visits, Hotel campaigns displaying prices on Search or Maps, and Discovery Campaign using various Feed services.

And Google has a new campaign called Smart Campaign. This one suits small businesses with little time or limited Google Ads experience. It means Google will do it for you automatically.

Therefore, Google Ads campaigns seem excellent for all types of businesses.