Raising engagement on a theatre’s Facebook page is essential to creating an active and supportive community surrounding the theatre. These days, I work as a volunteer at the Matuku Community Theatre, Christchurch. In this post, I suggest 27 ways to improve the theatre’s Facebook account engagement, which are entirely my brainstormed ideas.

I hope this article will bring a spark to readers who are marketers on social media.

1.Distribute Behind-the-Scenes Content:
Share images or videos of rehearsals, set construction or wardrobe fittings. This video provides viewers a behind-the-scenes look at production and builds anticipation for the impending presentation.

2.Have Q&A Sessions with Cast and Crew:
Do a Facebook Live session or broadcast a pre-recorded video where the actors and crew respond to fans’ or audiences’ queries. This will tie your audience to the production and foster a feeling of community.

3.Conduct Contests and Giveaways:
Organise a contest where fans can win show tickets or other theatre-related gifts. This will increase participation and raise interest in the production.

4.Publish Historical Trivia:
Provide intriguing details about previous plays or the history of the theatre. This will educate and pique your audience’s interest in the theatre.

5.Distribute Interactive Content:
Provide polls, quizzes, and other interactive material encouraging followers to engage. This will improve engagement and create a joyful and dynamic environment.

6.Share Show Promotions:
Share trailers, posters, and other promotional materials for forthcoming concerts. This will assist in building enthusiasm and interest for your next show.

7.Share Positive Reviews and Press Coverage:
Share favourable reviews and news coverage of your shows on your Facebook page. This will help you gain a reputation and demonstrate the calibre of your theatre to prospective patrons.

8.Introducing the Production Team:
Posts introducing the production team and their involvement in the forthcoming programme are encouraged.

9.Get Audience Feedback:
Request input from your audience on what they liked and disliked about prior presentations.

10.Display Photographs from Previous Productions:
Display images from previous plays to emphasise the excellence of your theatre and foster nostalgia.

11.Distribute Actor Interviews:
Distribute pre-recorded or live interviews with actors to provide the audience with insight into their experience and participation in the production.

12.Create a Virtual Book Club:
Create a virtual book club to discuss plays that influenced previous performances.

13.Share Interesting and Quirky Venue Facts:
Provide intriguing and quirky details about the theatrical architecture and its history.

14.Distribute Production Sketches:
Distribute drawings from designers and technical workers that helped establish the show’s aesthetic.

15.Have a Live Chat with Industry Experts:
Hold a live conversation with industry professionals to explore current theatrical trends.

16.Hold a Caption Contest:
Post a picture from a previous production and allow fans to contribute captions.

17.Emphasise the Significance of Technical Theatre:
Share postings that emphasise the critical role that technical theatre plays in the success of a performance.

18.Emphasise Education Programs:
Highlight the theatre’s education programmes and seminars.

19.Promote Fundraising Events:
Share information on theatrical fundraising activities and invite fans to share the news.

20.Organise a Trivia Night:
Hold a virtual trivia night with questions on theatre.

21.Share Industry News Information:
Share postings on the latest news and developments in the theatrical business.

22.Provide Special Discounts:
For forthcoming shows, provide unique discounts to Facebook friends.

23.Conduct a Virtual Theatre Tour:
Provide a virtual tour of the theatre, including backstage and production areas.

24.Share Insights into the Casting Process:
Provide insights into how a production’s casting process works.

25.Share Theatre Blogger Posts:
Share fascinating and informative posts from theatrical bloggers on your Facebook profile.

26.Share postings from other theatres:
This might include information about upcoming shows, seminars, or other activities at different locations.

27.Organise a virtual open mic night with performances by members of your production crew, local artists, or community members.

To summarise, there are many techniques that theatrical companies may use to enhance interaction on their Facebook profiles. By applying effective strategies, they may improve their Facebook interaction and establish a dedicated following supporting their work for years.