Jacinda Ardern, the Prime Minister of New Zealand, announced her resignation recently. Today, Trademe immediately placed a job advertisement for a prime minister. Actually, the prime minister of New Zealand must be chosen and selected by popular vote. I must add that Trademe’s marketing is superb at spotting the ideal moment to highlight their business and express their gratitude to Jacinda Ardern.

This sort of marketing tactic is known as “newsjacking.” It entails detecting and capitalising on breaking news events to market a product or service. The objective is to generate traffic and engagement for the business by leveraging on the heightened attention and interest in the news event. It may be a powerful tool for increasing brand awareness and reputation, as well as creating buzz about a product or service.

Combining hot news events with marketing can be a powerful strategy for businesses because it allows them to tap into the current zeitgeist and create timely, relevant content that resonates with their target audience. This can be especially effective for businesses that operate in industries closely tied to current events, such as fashion, entertainment, and politics.

One of the most significant advantages of incorporating hot news events into marketing campaigns is that it allows businesses to stay current and relevant. By capitalizing on the latest trends and topics, they can create highly engaging and shareable content, which can help increase brand awareness and drive more traffic to their website.

Additionally, by making timely and relevant content, businesses can demonstrate their expertise and authority in their industry, which can help establish trust and credibility with their target audience.

Another advantage of using hot news events in marketing is that it allows businesses to tap into the emotions and passions of their audience. For example, a company operating in the fashion industry might use a significant red carpet event to showcase its latest collections and create content that appeals to the audience’s desire for celebrity-inspired fashion. Similarly, a business that operates in the entertainment industry might use significant awards show to create content that appeals to the audience’s love of movies and TV.

Moreover, businesses can increase their social media engagement and reach by taking advantage of hot news events. For example, by creating hashtags and campaigns that align with hot news topics, businesses can encourage their audience to share and engage with their content, which can help increase the brand’s visibility and drive more traffic to their website. Additionally, by leveraging popular social media platforms such as Instagram, Facebook and Twitter, businesses can reach a wider audience and build a stronger community of followers.

Furthermore, by tapping into hot news events, businesses can create opportunities for PR and media exposure. For example, by creating content tied to a significant news event, companies can pitch their content to news outlets and bloggers, which can help increase the brand’s visibility and drive more traffic to their website. Additionally, by creating timely and relevant content, businesses can attract media attention, which can help establish trust and credibility with their target audience.

In conclusion, companies can exploit hot news events to tap into the zeitgeist, generate timely and relevant content, and raise brand recognition. Businesses may increase website traffic by creating compelling, shareable content based on current trends. By providing current and relevant information, firms can show their industry knowledge and build trust and credibility with their target audience.