Christchurch is a small city with a few businesses compared to larger cities in other countries. Like many others interested in Digital Marketing, I am concerned with what I know and what I need to learn. So I’d like to share my research on Digital Marketing skills and knowledge specializing in Christchurch, New Zealand.

Digital marketing skills are crucial for businesses or job seekers looking to succeed in the digital age. For those looking to work in digital marketing in Christchurch, there are a few critical skills that are important to have.

1. Search Engine Optimization (SEO)

One of the most important skills in digital marketing is understanding how to optimize a website for search engines like Google. This includes understanding how search algorithms work and how to use keywords and meta tags to improve a website’s visibility.

2. Content Marketing

Creating high-quality, engaging content is another important aspect of digital marketing. This includes understanding how to write effective headlines, use visuals like images and video to capture attention and create valuable content for your target audience.

3. Social Media Marketing

Understanding how to use social media platforms like Facebook, Instagram, and Twitter to connect with customers is another essential skill for digital marketers. This includes understanding how to create effective social media campaigns, engage with customers, and use social media metrics to measure success.

4. Email Marketing

Email is still an important channel for many businesses, so understanding how to create effective email marketing campaigns is an important skill for digital marketers. This includes understanding how to use email marketing tools like Mailchimp, create email campaigns, segment email lists and measure success.

5. Pay-Per-Click Advertising

Paid advertising is an effective way to generate leads and increase website traffic, so understanding how to create and manage pay-per-click (PPC) campaigns is an important skill for digital marketers. This includes understanding how to use platforms like Google AdWords and Facebook Ads, as well as how to use metrics to measure the success of PPC campaigns.

6. Web Analytics

Being able to measure the effectiveness of digital marketing campaigns is crucial for success, so understanding how to use web analytics tools like Google Analytics is an important skill for digital marketers. This includes understanding how to use metrics like website traffic, bounce rate, and conversion rate to measure the success of digital marketing campaigns.

7. Graphic design and video production

Creating visually pleasing and engaging content is essential. A Digital marketer should have basic knowledge of graphic design software like Adobe Photoshop and Illustrator and a good understanding of video editing software like Adobe Premiere and Final Cut Pro.

In addition to these technical skills, it is also essential for digital marketers to have strong communication and project management skills, as well as the ability to work well in a team.

With these skills, you can develop and execute effective digital marketing campaigns that will help drive traffic, increase leads and sales, and build a solid online presence for your business.