How is the optimization score working?

Where may the score be located?

You may see your current ad’s optimization score on the right side of your ad account’s backend. Let’s take a look at the below. For example, if your score is 91%, applying Google’s recommendations will immediately increase your score by 9%.

How is the score determined?

Google uses an algorithm to evaluate your advertisement’s statistics, settings, and industry trends. The system then assigns points to each recommendation using statistical models, simulations, and machine learning. I want to suggest that the scoring is relatively helpful.

What do the scores mean?

Before taking the recommendations, different ads may display scores that differ significantly. It is believed that Google can deliver up to fifty recommendations, making your advertisement more effective, allowing you to reach new audiences, and spending money effectively.

Advantages of the optimisation score

In the past, a marketer often modified his advertisement manually, which was time-consuming and complicated. The optimisation score makes it simpler for us to enhance the effectiveness of our advertisements. There are three specific benefits:

‘Instant’ indicates that the score is based on real-time estimates and can increase or decrease immediately as you edit your advertisement.

‘Customised’  indicates that the score is based on the quality of your current advertisement.

‘Scalable’ signifies that the score applies to all campaigns, accounts, and the majority of management accounts.

What should you do if you have a poor score?

In general, a higher number indicates that your ad will perform to its maximum capacity. If your score is 65%, then there is a 35% chance for optimisation across all recommendations for this account.

Generally, there are lists (look at the image below) to help you increase your score. Then, click ‘View’ to give instructions with examples of improving your advertisement.

Even if your ad currently has a good score, it is possible that your score will decline later because Google’s algorithm may identify new opportunities for improvement due to the fact that the scenario or relevant facts are constantly changing.

Remember that a specific recommendation will require you to increase your bid, increasing your cost per click. Google’s recommendation and your marketing budget must be weighed to determine your organisation’s ideal strategy.