There are numerous Google text advertisements on the search results page. They include ‘Ad’ in front of the URLs, followed by the headlines and descriptions of the advertisements; some include locations, pricing, or special offers such as free trials.

What is a text advertisement?

As shown in the image above, text ads only appear in the text. It consists of several elements, including a headline, a URL, and a description.

The URL appears at the top of your advertisement. This is an action guide, so people can click on it. Here are some points you must remember: The URL landing page matches your ad; the display path, with 15 words apiece, displays the feature information consumers will read if they click it; thus, you must make them “useful.”

A headline with three fields of 30 characters each and separated by the symbol ‘|’ is most likely to attract users’ attention. Please note that the first two fields are compulsory, while the third is optional, and it is preferable to have your keywords in the headline. The title is changing. Thus, it is best to produce as many headlines as possible to appeal to various audiences.

Below the headline, the description section is two fields with a maximum of 90 characters each. You must provide unique information about your products or services that pique consumers’ curiosity. For instance, attractive discounts, free shipping, gift registration, etc.

How to build an excellent text ad?

It should be informed, relevant, and captivating. You must include those in your ad process:

1. Create at least three to five advertisements per ad group to increase your display choices.
2. Optimising the ad rotation for clicks or conversions might improve clicks or conversions by 15%.
3. At least three extensions for each group or campaign.

Responsive search advertisements (RSAs) 

Responsive search advertising is somewhat of a substitute for expanded text advertisements, but it’s more powerful. Because it can choose the most effective ad text and adjust your headlines and descriptions. And your adverts become more versatile, suiting various devices. It automatically generates the most appealing advertisements depending on your original content. RSAs provide four advantages: flexibility, relevance, reach, and performance.

You must provide them with your headlines, descriptions, and URLs. Then, Google Ads will combine them into many permutations. You can determine which one is the most effective over time.

You may supply up to 15 headlines and four descriptions for one RSA. In your Google search campaign, you should build at least one RSA for each ad group and at least two expanded text ads in each group.