As a campaign taker, you have complete control over your own advertising characteristics.

Which devices will display your advertisements?

You may choose advertisements for PCs, laptops, tablets, and mobile devices. However, you must consider the devices that your target clients often use. For example, a marketer for an app that tracks sports statistics should target cellphones rather than computers.

Where and which language should be chosen?

When utilising Google’s campaigns, you may choose where your advertising appear. For example, if you are a vehicle rental firm, you should choose the location where your business is located. Language is another factor to consider. The marketer should examine the company’s transaction history to determine which language the majority of consumers communicate. If you want to serve overseas travellers, you may also choose foreign languages.

How much is your cost?

You may tailor your bidding strategy by establishing a daily cost cap for ad clicks. This enables firms with varying budgets to join internet exposure, allowing startups and small businesses to grow.

What other details should you include?

In addition to the information shown above, you may also include the address of your shop or business, a link to your website, or a phone number. You may also opt to exclude these elements from your Ad.