Hello everyone. It’s great to have you here!

My name is Sabrina. I’ve spent the better part of two decades mastering the art and science of marketing, with experiences ranging from event organization to digital strategies.

Starting my journey as a Marketing Specialist with Guangzhou Zhongxing Group, I drove a 35% increase in new trainees using a blend of innovative campaigns, SEM, and impactful storytelling.

Later, as the Liaison Officer at the PRD Council, a non-profit under the Federation of Hong Kong Industries, I organized and co-organized hundreds of events. My expertise in SEO amplified our online presence, pushing our PageRank value from 0 to 6.

My entrepreneurial spirit led me to direct Social Media at Guangzhou Haoyuchanghong, a content creation firm. With compelling material, data analysis, and strategic advertising, I grew our WeChat subscribers to a staggering 1 million in just 3 years. International brands like Fisher-Price, Mercedes and Crayola Crayon saw the value of my copywriting, and I even authored a book with my writings and hand-drawn cartoons.

You can view my book by clicking here.

My certificate in psychology, combined with my curiosity and knowledge in the field, enables me to create engaging and appealing content and stories.

Now, I serve as a Volunteer Marketing Manager for Matuku Community Theater. I craft content and engage with media, ensuring the theatre’s continual growth.

On the skill front, I’m adept at event management, digital marketing tools like Google Ads, content marketing, and SEO. My proficiency extends to tools like Photoshop, Final Cut Pro, and CMS platforms like WordPress. Moreover, I have the linguistic advantage, fluent in English, Mandarin, and Cantonese.

Recently, I co-organized the 2023 Asia-Pacific Outdoor Sports Symposium, expanding my network and honing my event management expertise.

Academically, I hold a Bachelor’s degree from Guangdong Ocean University, which ignited my passion for digital marketing. I’m also in the final stretch of my Master’s in Marketing at the University of Canterbury, where I serve as a BTM Student Representative.

I’m a marketer with a rich blend of traditional and digital experience, always looking for innovative ways to elevate brands and make lasting impacts.

Thank you for your time.

If you want to know me more, please contact me on LinkedIn. 😊