Since the COVID-19 outbreak, global online commerce seems to be thriving. In addition, I believe it will soon be a promising development.

As a first step, many companies may use Google Ads search campaigns to boost their internet visibility, which may also lead to a physical store or restaurant advertising.

By studying the skills by yourself, since it is freely supplied, you will know how to develop Google Search campaigns ideal for your company.

What can you do after learning ‘Google Ads Search’?

You will be able to translate the digital marketing activities online based on the company’s marketing strategies; you will also be able to improve leads, sales, and web traffic, as well as interact with consumers efficiently; and you will be able to manage the cost of the search campaign.

In addition, you can choose your goals among these: promoting sales, getting leads, increasing website visits, encouraging consumers’ consideration, building a broad awareness online, or promoting the apps.

What advantages of using ‘Google Ads Search’?

There are many advantages to using Google Ads because they have three main principles:

1. Relevance. Just imagine, when you travel to a new place, you want to search for a local restaurant near your hotel. For example, you search for ‘Indian food’ on Google Maps. Then an Indian food store that takes the Google search campaign with their preference keywords and locations appears on your screen. The relevance makes the products and services precisely what the searchers want rather than annoying them.
2. Control. If you are a business owner or a digital marketer, you are able to set the weekly or seasonal cost on your Google Ad account. Then your campaign will automatically use an instant auction to show your advertisement.
3. Results. You only need to pay when your advertisements produce a tangible result, such as clicks or calls from prospective clients. And the back end will display the performance of your ads, allowing you to change your campaigns as necessary.

How are your ads shown?

Let’s follow a Gardening Service’s search quest.

Step 1: A consumer searched for “lawn cutting service.”

Step 2: Google’s search engine displayed all relevant advertisements and their keywords. In the meanwhile, the auction started. An auction is kind of a mechanism for evaluating the combination of keywords and ad rank.

Step 3: Google rated all advertisements. It relies on the relevance of your keywords and the quality of the advertisement.

Step 4: A possible buying occurred. The most crucial aspect of this phase is ensuring that if a client clicks on your ad and then visits a page on your website, the page must convey the same message as the ad. When your advertisement provides reduced grass-cutting services, this viewing page must explain your grass-cutting service, but it should not show the homepage.

Thus, your Google search ad study is quite valuable.